Report
Column
| Basic Statistics | |
| Total Posts | 192 |
| Total Page Views | 4312 |
| Total Page Stories | 18500 |
| Total Impressions | 316444 |
| Total Reach | 185502 |
| Engagement | |
| Engaged Users | 22735 |
| Total Post Engagements | 25301 |
| Consumption | |
| Total Page Consumptions | 15209 |
| Consumers | 7899 |
| Likes, Unlikes and Follows | |
| Total New Likes | 8270 |
| New Likes (Unique Users) | 8196 |
| Total Unlikes | 375 |
| Unlikes (Unique Users) | 373 |
| Total New Follows | 8283 |
| New Follows (Unique Users) | 8348 |
| Video Statistics | |
| Total Video Views | 12943 |
Row
Post with Most Reach and Impressions
Link to Post with Most Reach and Impressions
| Post Impressions | 35721 |
| Post Reach | 25398 |
Post that Produced Most Stories
Link to Post that Produced Most Stories
| Stories Produced by Post | 846 |
| Total Reactions to Post | 783 |
| Total Comments | 30 |
Post with Most Consumptions and Consumers
Link to Post with Most Consumptions and Consumers
| Number of Clicks on Post | 1253 |
| The Number of People who Clicked | 1071 |
Likes, Follows and Reach by Gender
Column
Total Page Likes
Column
Total Page Follows
Column
Total Reach of Facebook Page
Facebook Page Likes
Column
Total - Facebook Page Likes
Daily - Facebook Page Likes
Column
Descriptives
Click on the Names in the Legend to enable/disable their visualization in the chart
Legend:
(Daily) Total Reach
The number of people who have seen any content associated with your Page. (Unique Users)
(Daily) Paid Reach
The number of people who saw a sponsored story or ad pointing to your Page. (Unique Users)
(Daily) Organic Reach
The number of people who visited your Page, or saw your Page or one of its posts in news feed or ticker. These can be people who have liked your Page and people who haven’t. (Unique Users)
(Daily) Viral Reach
The number of people who saw your Page or one of its posts from a story shared by a friend. These stories include liking your Page, posting to your Page’s timeline, liking, commenting on or sharing one of your Page posts, answering a question you posted, responding to one of your events, mentioning your Page, tagging your Page in a photo or checking in at your location. (Unique Users)
Impressions of Facebook Page
Column
Total - Impressions of Facebook Page
Daily - Impressions of Facebook Page
Column
Descriptives
Click on the Names in the Legend to enable/disable their visualization in the chart
Legend:
(Daily) Total Impressions
The number of impressions seen of any content associated with your Page. (Total Count)
(Daily) Paid Impressions
The number of impressions of a Sponsored Story or Ad pointing to your Page. (Total Count)
(Daily) Organic Impressions
The number of times your posts were seen in News Feed or ticker or on visits to your Page. These impressions can be by people who have liked your Page and people who haven’t. (Total Count)
(Daily) Viral Impressions
The number of impressions of a story published by a friend about your Page. These stories include liking your Page, posting to your Page’s Wall, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place. (Total Count)
| Measure | Total Number (October 9th 2017 - January 7th 2018) |
|---|---|
| Total Impressions | 316444 |
| Total Paid Impressions | 96688 |
| Total Organic Impressions | 172368 |
| Total Viral Impressions | 43318 |
Reach of Facebook Page
Column
Total - Impressions of Facebook Page
Daily - Reach of Facebook Page
Column
Descriptives
Click on the Names in the Legend to enable/disable their visualization in the chart
Legend:
(Daily) Total Reach
The number of people who have seen any content associated with your Page. (Unique Users)
(Daily) Paid Reach
The number of people who saw a sponsored story or ad pointing to your Page. (Unique Users)
(Daily) Organic Reach
The number of people who visited your Page, or saw your Page or one of its posts in news feed or ticker. These can be people who have liked your Page and people who haven’t. (Unique Users)
(Daily) Viral Reach
The number of people who saw your Page or one of its posts from a story shared by a friend. These stories include liking your Page, posting to your Page’s timeline, liking, commenting on or sharing one of your Page posts, answering a question you posted, responding to one of your events, mentioning your Page, tagging your Page in a photo or checking in at your location. (Unique Users)
| Measure | Total Number (October 9th 2017 - January 7th 2018) |
|---|---|
| Total Reach | 185502 |
| Total Paid Reach | 92053 |
| Total Organic Reach | 67033 |
| Total Viral Reach | 29863 |
Consumers and Consumption on Facebook Page
Column
Total - Consumers and Consumption on Facebook Page
Daily - Consumers and Consumption on Facebook Page
Column
Descriptives
Click on the Names in the Legend to enable/disable their visualization in the chart
Legend:
Daily Page Consumptions
The number of clicks on any of your content. Stories generated without clicks on page content (e.g., liking the page in Timeline) are not included. (Total Count)
Daily Page Consumers
The number of people who clicked on any of your content. Stories that are created without clicking on Page content (ex, liking the Page from timeline) are not included. (Unique Users)
Engagement and Engaged Users on Facebook Page
Column
Total - Engagement and Engaged Users on Facebook Page
Daily - Engagement and Engaged Users on Facebook Page
Column
Descriptives
Click on the Names in the Legend to enable/disable their visualization in the chart
Legend:
(Daily) Page Engagement
The number of times people have engaged with your posts through like, comments and shares and more.
(Daily) Page Engaged Users
The number of people who engaged with your Page. Engagement includes any click or story created. (Unique Users).
Video Views on Facebook Page
Column
Total - Video Views on Facebook Page
Daily - Video Views on Facebook Page
Column
Descriptives
Click on the Names in the Legend to enable/disable their visualization in the chart
Legend:
(Daily) Total Video Views
Total number of times videos have been viewed for more than 3 seconds. (Total Count).
(Daily) Promoted Video Views
Number of times a promoted video has been viewed for more than 3 seconds (Total Count).
(Daily) Organic Videos
Number of times a video has been viewed due to organic reach (Total Count)
| Measure | Total Number (October 9th 2017 - January 7th 2018) |
|---|---|
| Total Video Views | 12943 |
| Total Promoted Video Views | 4161 |
| Total Organic Video Views | 8782 |